Diamonds always make us think of romance, relationships and engagements. Diamonds have an image of purity and light. They are given as a pledge of love and worn as a symbol of commitment.
In 1830, DE BEERS brothers bought a South Africa farm and named it after their names. After many setbacks, Oppenheimer family eventually took control the company and had a successful achievement in this industry. A young copywriter coined a famous advertisement line 'A Diamond is Forever' in 1947.
Where the diamonds concerned, most of us are laymen. For most people, buying a diamond is a new experience, but that doesn’t mean it should be overwhelming. Understanding a diamond’s quality characteristics is straightforward and simple. We can simply getting to know a diamond by looking at their 4C characteristics, which means Cut, Color, Clarity and Carat.
The most common misunderstanding characteristic of the 4Cs is Carat Weight. It actually refers to the diamond’s weight, not its size. Diamonds prices increase exponentially with carat weight, the larger the carat, the more rare the diamond. Clarity refers to the tiny, natural imperfections that are present in all but the rarest diamonds. The less inclusions, the better the clarity. Clarity has 11 levels from higher to lower, which is FL & IF, VVS1 & VVS2, VS1 & VS2, SI1 &SI2, I1, I2 & I3. For the newly married couples to maximize budget, choose what’s called an eye-clean diamonds(grades VVS1-SI1), which means it has no visible inclusions to the naked eye and has an excellent value.
Among all of the 4Cs, color is the second most important characteristics because the human eye detects sparkle first and color second. There are five grades determines the color difference of a diamond. Start from the lowest grade K-Z, which has a noticeable color to the highest grade D, which is absolutely colorless and extremely rare. For the best value, a near-colorless grade of G-J for a diamond with no discernible color by the naked eye are normally recommended from the diamond consultant. Next comes a most important roles in 4Cs--Cut. Even though a diamond has a perfect clarity and color grade, if it born with a poor cut, it may appeared dull. Diamonds cut presents as five main words--Poor/Fair, Good, Very Good, Idea and Signature. Gemologist recommended choosing the highest cut grade within budget. Very good or better, if possible.
We use money to value diamonds, but money can never buy love. To the world you maybe just one person but to one person, you may be the world. In DE BEERS-- A Diamond is Forever.