Always stay true to yourself- Meeting Jian Xu
First sight meeting with Jian Xu, his affinity and humor personality have melted my pressure and nervousness. Jian Xu is not same as those businessmen that make people feel distant; he is friendly and easily approachable just like a friend that he is very willing to share his business experiences to people.
Mentioning to Jian Xu, almost every Californian Asian might know Tournament of Roses Parade every January 1st in Pasadena. Since 2014, Singpoli has been the only Asian company sponsored this parade, which is the third largest parade in the U.S. that has successfully brought Singpoli’s name widely known by people and become the mainstream of the industry. Singpoli’s creativity of floats, such as “Flying horse”, “Fire bird”, and “Monkey king” have won the awards every year. Especially the “Lucky dragon” in 2016 combined Eastern and Western cultural harmoniously that made Singpoli win the highest award Grand Slam, which has not only opened the horizon for those American people but also raised the positive image of Asian nations in the society.
Mr. Egg: Hello Mr. Xu, hearing Singpoli company originally was a construction company, and from the start until today, your company has achieved investment legendary continuously. Can you share your experiences in this journey with us that what’s key elements helped you succeed?
Jian Xu: My father used to have a construction company in Hong Kong and mainland China, and his company has involved in many landmark buildings from conference center to hotel projects. I came to the United States in 1986 and graduate from college in 1991. No matter the experience from my father’s business or my study career has given me a stable foundation to start up my own business.
Mr. Egg: But why you transferred construction industry to real estate development industry?
Jian Xu: Based on the foundation from my father, I was thinking to expand my industry areas that I want to do not only a construction company but also a real estate development too. During the economic crisis in 1992, there were many real estate properties had been underestimated. Fortunately, Singpoli caught the timing and made the acquisition on those low-priced land, and then replan and construct it to raise its value. Finally, our effort indeed got us a high payback.
Mr. Egg: Have you keep developing in the United States only?
Jian Xu: I went to China during 2002 to 2003 because I thought it would have a larger real estate market over there. Therefore, I was traveling between China and the United States to do some investment from 2002 to 2006. But I moved my business’s core back to the United State in 2007 because I found the economic in America was in recession that created a best timing for my company to expand more in real estate industry.
Mr. Egg: What do you think is the most important thing for real estate investment?
Jian Xu: The timing you make acquisition is really important. Although a good sight is important too, if you get the wrong timing buy in that it still has a hard time to develop. Secondly, your strategy is important too. For instance, our company has a Hotel Constance project in Pasadena city, which used to be a senior apartment project. However, we found more opportunities on those young entrepreneurs and businessman group, so that we decided to change our target. Although the appearance of the building is vintage and old-school, our strategy kept its historical outlook in same but applied the modern and current technique into its interior design, such as every room has assigned an iPad or you can download its artificial intelligent app on your phone too, which allows every customer can enjoy customized service through this program that will attract those young generation to know our hotels and we did have achieved 80% reservation. The investment on every project is really depending on how you create its value to follow the current trending. Also, the finishing period and trying to satisfy customers’ needs is one of the elements to make sure the success of your project too.